One of my favorite things about a big sporting event is how advertisers try to link their product to the event or team, no matter how inane it might be. Like Kinkos is your official copy store of Superbowl XXIV and that's supposed to mean that if you want Superbowl quality copies you better get your ass to a Kinkos, or some nonsense.
With that in mind here's a Kia commercial about the World Cup and, oh I don't know, Adriana Lima's legs? Hey, advertising campaigns have been started with less. Looking at you Geico Gecko.
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