Amazon has a Kindle phone coming your way

So Amazon put out this "mysterious" commercial last night hyping up their next big product. Spoiler alert: It's a phone. I don't have any insider knowledge or anything but come on, it's a phone. Right around the 0:42 mark you can see the outline of the top of the device and it's totes phone shape. Nice work Amazon. You really surprised us with the thing that you've been rumored to be making for the last 2 years.