This video about the top 10 misconceptions about gamers is pretty interesting but I don't really know who the target audience is. Pretty much anyone under the age of 40 plays some sort of video game, from Call of Duty to Candy Crush. I can't imagine the people who are looking up lists about video gamers need to really be talked into the value of video games.
I guess this is for your mom the next time she asks why you spend so much time playing on the Nintendo.
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