Monday, October 9, 2017

Get that Sauce

Every once in a while you run across a story, neigh, an event that's just so craptacular you become obsessed with it for way longer than necessary. This last weekend Sauce-Gate was that story.

In case you were blissfully out of the loop let me fill you in: A couple weeks ago (maybe months, I don't care) Rick, from the adult swim cartoon Rick and Morty, went on some screed about McDonald's Szechuan Sauce, a limited run dipping sauce available WHEN THE MOVIE MULAN PREMIERED. For whatever reasons this really hit a nerve with all the Pickle Rick's out there watching at home and a groundswell of demand for Szechuan Sauce started to... well, swell. Someone in the McDonald's promotions department thought they were being clever and were like "f-yeah" let's give the nerds what they want. They ran some posters and announced that for one day, October 7th, a few participating stores would be getting the cartoon sauce, so have at it nerds. It did not go well.

Several stores had no idea they were on this promotional list, a few stores got posters but no sauce, some got sauce but only like 20 packets. Demand was so great that at some locations, and oh I wish I was making this up, the POLICE HAD TO BE CALLED. The pictures on twitter were amazing. A few McDonald's locations had hundreds of fans, line up for hours only to get turned away. The outrage on the net was so strong, it trended on twitter all day, it was really amazing. I still can't stop thinking about it, hence this post.

By Sunday most of the sane people on the internet were endlessly dunking on those complaining they didn't get their cartoon sauce. McDonald's gave one of those really half-hearted corporate apologies and said later this winter they would make a boatload more sauce and come to your house and pour it down your throat until you choked. At least that's what I assume it said, I didn't read it that close.

On a related note I tried a couple episodes of Rick and Morty this weekend after hearing about all the hub-bub. It was pretty funny. Not drive around all day looking for a McDonald's with a couple packets of special sauce funny, but pretty funny. On a cartoon comedy scale of The Cleveland Show to Archer, it's like Season 11 of the Simpsons, where you're still laughing but you're also wondering why the show isn't as good as it was anymore. I'll probably watch a few more episodes but not until I catch up with Lucha Underground (only 10 episodes behind!)




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