The truth is Microsoft has been trying to get a windows based internet appliance in every living room since the late 90s. They've already lost most of the mobile battle to Google and Apple, there's no way they're losing the living room without a fight. For years people have been talking about this mythical Apple TV (not the little black box) that is some how supposed to solve the TV "problem". Well, too slow Apple. Here comes Microsoft TV.
..it also plays Call of Duty.