Tuesday, September 16, 2014

I don't understand the Minecraft sale

Yesterday it became official, Microsoft is buying Minecraft dev Mojang for roughly all the money in the world (ie 2.5 billion dollars). Sweet Christmas, that's a lot of money. I know Minecraft is one of the most popular games in the world right now but I just can't imagine it's worth 2.5 Billion dollars. The studio behind it is small, like 40 people or so. Some of them are straight up walking away once the check clears, including Notch THE guy behind Minecraft. So 2.5 billion for a small gaming studio, minus the couple of people that really run it.

Maybe I'm underestimating just how much the Minecraft brand is worth. T-shirts, toys, I don't know.... maybe a cartoon or a movie? Maybe that's not a crazy amount of money. I mean there's no way Microsoft is writing a 2.5 billion dollar check just to get Minecraft 2 exclusive on the Xbone and windows phone, right? That would be crazy and totally desperate, right?




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