Fun news from the AV Club
Island Def Jam will soon begin (in the enviably clever words of Billboard) “jamming on a new business model” that involves “integrating brands into artists’ CD booklets,” beginning with Mariah Carey’s forthcoming Memoirs Of An Imperfect Angel. The album will reportedly come with a 34-page reproduction of an issue of Elle (which the magazine is co-producing) that features exhaustively researched “Mariah-centric editorial ("VIP Access to Her Sexy Love Life," "Amazing Closet," "Recording Rituals")” that will crack the Mariah Carey mythology wide open, alongside ads for brands like Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté, and the Bahamas Board of Tourism.
Kudos to Mariah and Island Def Jam. They've finally found the key to stopping music piracy. I was totally going to bit torrent the crap out of her new CD, but that was before I knew I'd miss out on her "VIP access to her sexy love life" and advertising from the Bahamas Board of Tourism. Please someone take my money, quick!
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